From a user:

When I say it would also be amazing if Q automatically coded based on mentions within the verbatim another way of saying it would be to be able to code based on "contains" the word or phrase in the verbatim. I think this is a particular issue when using a code frame to code overlapping (multi) codes.

E.g. at the moment if I code "Innovation" as innovative the next month it will automatically code "Innovation as "Innovative" but if someone says "Innovation and quality" I have to code it as "Innovative" and "Quality". Then the next month someone might say "Innovative & Quality" and because it is slightly different it means I have to code "Innovative" and "Quality" again. When people are asked to give words they associate with a brand and there is only one text box, the combinations are literally endless!